Top 100™ Most Loved Global Beauty Brands

This curated list of the Top 100 Most Loved Global Beauty Brands is based on Google Trends, global retail sales data, and real customer reviews across top platforms. These are the brands beauty lovers continue to trust — from cult classics to viral sensations.

Week of August 18, 2025

BRMUD

A Korean mud-care skincare brand using mineral-rich Boryeong mud, scientifically refined over a 290-day process for deep-cleansing, gentle, high-performance results.

LANEIGE

Laneige is a South Korean skincare brand founded in 1994 under AmorePacific, specializing in hydration-focused ‘Water Science’ skincare, including bestselling masks and moisturizers.

Medicube

Medicube is a South Korean derma-cosmetics and beauty-tech brand under APR, known for clinically-driven skincare and at-home devices like the AGE-R series delivering real, measurable results.

Beauty of Joseon

Beauty of Joseon is a South Korean skincare brand founded in 2016, blending centuries-old hanbang (Joseon-era herbal medicine) wisdom with modern clean formulas to create gentle, effective, cruelty-free cosmetics.

COSRX

COSRX, founded in 2013 in Seoul, combines 'cosmetics + RX' to offer dermatologist-inspired, minimalist, affordable skincare, famous for snail mucin and effective active formulas.

HERA

HERA is a luxury Korean beauty brand under AmorePacific, founded in 1995, embodying contemporary ‘Seoul beauty’ and elegance through high-performance skincare and makeup like the Black Cushion and Rouge Holic.

CLIO

CLIO together with the meaning of the Greek original word “To Celebrate”, ‘CLIO’ aims to create a brand to CELEBRATE a woman who challenges the new version of herself through makeup and makes her history wonderful. With its innovative product quality, sensuous color, and stylish design, Clio’s products make everyone do professional makeup easily and conveniently.

Anua

Anua is a Korean clean-beauty skincare brand founded in 2019 by The Founders, known for naturally-derived, dermatologically-inspired products like Heartleaf and PDRN serums that promote glass-skin results.

BENTON

Benton, founded in 2011 in Seoul, is a minimalist clean-beauty brand born from a desire to help sensitive skin, known for effective, natural, cruelty-free skincare delivered in thoughtfully-simple formulas.

INNISFREE

Innisfree, founded in 2000 under AmorePacific, delivers clean beauty rooted in nature—from Jeju Island botanicals to sustainable packaging—making eco-friendly, effective skincare accessible globally.

Skin1004

SKIN1004 is a South Korean hypoallergenic, natural skincare brand based on Madagascar Centella Asiatica, emphasizing clean, pure ingredients and sustainable sourcing under Good Agricultural and Collection Practices.

Mise-en-scene

Mise en Scène is a South Korean haircare brand launched in 2000 under AmorePacific, offering high-performance styling, color, and repair products—most famously the Perfect Serum—for shiny, salon-quality hair.

BLITHE

Blithe, founded in 2012, offers clean, nature-inspired skincare for urban women, combining chaga, niacinamide, and pressed-serum innovations in sustainably conscious packaging.

Mixsoon

Mixsoon is a Korean clean-beauty brand offering undiluted, single-extract essences using low-temperature extraction and 72-hour fermentation, enabling customized layering for glass-skin radiance.

AMUSE

AMUSE is a Seoul-based vegan and cruelty-free makeup brand founded in 2018, offering trend-driven, eco-friendly color cosmetics and bases in joyful, vegan formulations.

d'Alba

d’Alba is a vegan luxury skincare brand inspired by the prized white truffles of Alba, Italy, blending high-antioxidant natural ingredients with K-beauty innovation for glow-driven, clean rituals.

ETUDE

ETUDE, established in 1985 and now part of AmorePacific, embodies Korea’s ‘Makeup Play’ culture with vibrant, youthful cosmetics and skincare that invite self-expression.

Dr.G

Dr.G is a dermatologist-founded dermocosmetic brand (launched 2006) rooted in clinical skincare solutions from Gowoonsesang Skin Clinic, created to deliver science-driven, safe, and affordable results even for the most sensitive skin.

MEDIHEAL

Mediheal is a Seoul-based beauty-science brand founded in 2009 under L&P Cosmetic, globally celebrated for its high-performance sheet-masks, clean automated production, and over 3.1 billion masks sold worldwide.

CNP

CNP Laboratory’s official online mall by LG Household & Health Care, offering dermatologist-backed dermocosmetic skincare with science-driven solutions for sensitive, troubled skin.

fwee

fwee is a next-generation Korean makeup brand (launched 2021) celebrating color, mood, and personal expression—famous for its viral Blurry Pudding Pot and immersive retail experiences like fwee AGIT.

AHC

AHC (Aesthetic Hydration Cosmetics), founded in 1999 in Seoul, originated as a pro skincare line for aesthetic clinics and has grown into a global dermocosmetic favorite known for its hyaluronic acid and Real Eye Cream for Face.

AESTURA

AESTURA is a South Korean dermocosmetic brand (debuted 2012, rooted in pharmaceutical heritage) specializing in sensitive skin solutions with products developed alongside dermatologists and backed by rigorous clinical research.

Dr. Althea

Dr. Althea is a South Korean clean-beauty brand founded in 2014 by Evelyn Lee, offering vegan-friendly skincare rooted in natural, science-driven formulations for sensitive and post-acne skin, with elegant packaging.

Abib

Abib is a minimalist Korean clean-beauty brand founded in 2016, powered by a lab philosophy of 'endless experiments' and simple, pure formulations to restore skin’s natural radiance and self-regeneration.

April Skin

AprilSkin is a South Korean clean-beauty brand founded in 2014, known for its viral ‘Magic Stone’ soap, ingredient-driven collections like Calendula, Carrotene, and TXA, and a mission for high-performance, low-irritation skincare.

Arencia

Arencia is a vegan, eco-conscious Korean skincare brand blending artisanal slow-crafted ‘mochi-effect’ textures with plant-based actives and modern science to deliver gentle yet effective clean beauty.

celimax

Celimax is a South Korean clean-beauty brand founded in 2019, built on honesty and customer collaboration—developing effective skincare like Heartleaf BHA pads, Noni hydration, and Dual Barrier lines through surveys and transparency.

Dr. Melaxin

Dr. Melaxin is a slow-aging dermocosmetic brand inspired by vaccines, offering clinically backed, hypoallergenic solutions targeting aging concerns—like pigmentation, sagging, pores, and dark circles—developed via functional R&D and clean 8-FREE standards.

Huxley

Huxley is a minimalist South Korean skincare brand founded by Byung Hoon Lee in 2016, inspired by Aldous Huxley, using exotic Sahara prickly pear seed oil in minimal-step, clean-beauty routines.

Haruharu wonder

Haruharu Wonder is a female-founded clean vegan skincare brand (launched 2018), rooted in daily ritual with fermented natural ingredients and honest minimalism, led by founder Jae Jeong.

KAJA Beauty

Kaja is a Seoul-born K-beauty makeup brand co-developed with Sephora and launched in 2018, delivering playful, multi-benefit bite-sized cosmetics that blend Korean innovation with joyful design.

MISSHA

MISSHA is a Seoul-based K-beauty pioneer launched online in 2000 under Able C&C, renowned for accessible luxury-level skincare and makeup—think Time Revolution essence and Perfect Cover BB Cream—with fermentation and probiotic tech.

Dr.forhair

Dr.FORHAIR is a science-backed Korean scalp and haircare brand founded in 2014, offering dermatological solutions using patented Folligen Complex™ for scalp health and hair nourishment.

Isntree

Isntree is a clean, vegan-friendly Korean skincare brand established in 2015 (also cited as 2010) focused on gentle, science-infused botanicals like hyaluronic acid, green tea, mugwort, and onionose to address diverse skin needs.

JUNGSAEMMOOL

JUNG SAEM MOOL Beauty, founded in 2015 by Korea's leading celebrity makeup artist Jung Saem Mool, blends professional artistry with a minimalist philosophy to enhance natural beauty through base makeup rooted in decades of celebrity experience.

ma:nyo

Manyo (formerly Manyo Factory), founded in 2012 in Seoul, is a clean-beauty brand blending natural, botanical extracts like galactomyces and bifida with proven results and eco-friendly packaging.

A'pieu

A’pieu is a fun, youthful Korean skincare and makeup brand launched by Able C&C in 2008, targeting bright, energetic customers aged 18–24 with affordable, simple, and effective products.

Elizavecca

Elizavecca is a playful Korean clean-beauty brand founded in 2011 by Kim Hee-jun, known for its quirky pig-themed packaging, cult-favorite masks like the Milky Piggy Bubble Clay Mask, and affordable performance skincare.

Lagom

LAGOM is a minimalist Korean clean-beauty brand founded in 2015 by Jung-Han Ham, blending dermatological science and ‘just-right’ skincare philosophy (Re-Balance Plan) to restore balanced, resilient skin.

AXIS-Y

AXIS-Y is a climate-inspired clean beauty brand founded in 2019 in Seoul, rooted in community feedback—its 6+1+1 line and ay&me collection address environment-driven skin needs with vegan, science-forward formulas.

espoir

eSpoir, meaning “hope,” is a Korean professional makeup brand founded in 1999 (initially as a fragrance line, transitioning to makeup in 2010) under AmorePacific, celebrated for bold color palettes, high-performance base makeup like Pro Tailor and Be Glow, and empowering self-expression.

EQQUALBERRY

EQQUALBERRY is a Seoul-born clean and inclusive skincare brand founded in 2024, celebrating diversity and individuality with cheerful, gentle formulations powered by natural enzymes and antioxidants.

Rankings based on brand popularity, user engagement, and market trends

Updated weekly • Next update: 8/25/2025